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Brighton, Papyrus among new retailers at Eastview

Rochester Business Journal
June 19, 2013

Eastview Mall continues to add to its growing list of new stores.

Officials from Wilmorite Management Group LLC Wednesday announced three new stores will be making their Rochester-area debut at the mall this fall.

Brighton, an accessories manufacturer with more than 140 locations in the U.S., will open a 1,400 square foot store near the soon-to-be Von Maur wing of the mall. L’Occitane en Provence, a body, face and home products retailer, will open a 1,100 square-foot store in September. Papyrus, a card and gift retailer, also will take up a 1,100 square foot space in the Von Maur wing.

The stores will join the Art of Shaving, Vera Bradley, Michael Kors, Brooks Brothers and department store Van Maur as new additions to Eastview coming this year. Wilmorite said more announcements are expected in the near future.

(c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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