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RBJ 75: The non-profit organization CEOs

Rochester Business Journal
July 26, 2013

Jose Acevedo M.D.
President and CEO, Finger Lakes Health
Acevedo became the first physician to head Finger Lakes Health when he was named president and CEO in 2010. He joined the health system in 2004 as vice president for medical affairs and chief medical officer. In 2009, he became executive vice president. Before that he trained and worked at Maimonides Medical Center in Brooklyn. Acevedo also received an MBA from New York Institute of Technology. He serves on the board of Seagate Alliance, the board of Keuka College, the community center advisory council of the Boys & Girls Club of Geneva, and the Independent Judicial Election Qualification Commission.
Donald Bain
President, St. John Fisher College
Bain has held various positions at the college since 1975, culminating in his appointment to the presidency in September 2004. He serves on the boards of Holy Sepulchre Cemetery and the Rochester Business Alliance, and, as a retired judge, he is a member of the New York State Magistrates Association. In April 2012, he was elected chairman of the Rochester Area Colleges Presidents' Council. He holds a graduate certificate in educational management from Harvard University and a Ph.D. from SUNY Buffalo. Bain, who served in the Navy and is a Vietnam-era veteran, is a specialist in 20th-century American national security. He has been a visiting scholar at the Defense Intelligence Agency and held a senior appointment at the National Defense University.
Christopher Booth
President and CEO, the Lifetime Healthcare Cos. Inc.
  Booth became head of Lifetime on Jan. 1, 2013. He began his career in 1986 at Hinman, Straub P.C. in Albany with a law practice dedicated exclusively to insurers and HMOs, and in later years he led the firm's health care practice. He joined the Lifetime Healthcare Cos. in 2004 and held roles of increasing responsibility, including president of Excellus BlueCross BlueShield, prior to taking the CEO position. Booth is a director of the Rochester Business Alliance, the Business Council of New York State, WXXI, St. John Fisher College and the Young Entrepreneurs Academy. He is also a member of the state Public Health and Health Planning Council. A native of Waterbury, Conn., he earned a B.A. in English from the College of the Holy Cross and a J.D. from Albany Law School.
James Branciforte
President and CEO, Lifetime Assistance Inc. 
Branciforte became president and CEO of Lifetime Assistance in 1988 and is celebrating 25 years of service in 2013. He received a B.S. from SUNY College at Brockport and an MSW from the Rockefeller College of Public Affairs and Policy at SUNY Albany. In 2008, he was named the Greater Rochester Awards Executive of the Year.
Daan Braveman
President, Nazareth College
Braveman became president of Nazareth College in 2005. A Rochester native, he graduated from Brighton High School and the University of Rochester. He obtained his law degree from the University of Pennsylvania and was a law clerk to a Pennsylvania Supreme Court justice. Braveman joined Syracuse University College of Law in 1977 and was dean from 1994 to 2002. Braveman serves on the boards of the New York Council of Independent Colleges and Universities, the state Interest on Lawyer Account Fund, the Rochester Business Alliance and the Jewish Federation. He is co-chairman of the Sage Commission, a task force of the Finger Lakes Health Systems Agency.
Mark Clement
President and CEO, Rochester General Health System
Clement joined Rochester General Health System as president and CEO in 2006. Under his leadership RGHS has evolved into a health system of eight clinically integrated affiliates led by flagship Rochester General Hospital, which is nationally recognized for quality, efficiency and value. He previously was president of Caritas St. Elizabeth's Medical Center in Boston and president and CEO of both MetroWest Medical Center in suburban Boston and Holy Cross Hospital in Chicago. A native of Cincinnati, Clement earned his undergraduate and master's degrees from Xavier University.
Bruce Darling
president and CEO, Center for Disability Rights Inc.
Darling is co-founder of the Center for Disability Rights Inc. During his 21-year career, he has dealt with a variety of disability issues. He also is a community organizer with ADAPT, a national grassroots community of disability rights activists, and has written a number of public policy analyses on disability rights issues. He holds a B.A. degree in English from the University of Rochester and an M.S. degree in public relations management from Syracuse University.
William Destler
President, Rochester Institute of Technology
Destler became president of Rochester Institute of Technology in 2007. He had been senior vice president for academic affairs and provost of the University of Maryland at College Park. He serves on the American Council on Education's Commission on Effective Leadership and is a board member for the National Institute of Aerospace Foundation. He is a member of the board for New York¹s Commission on Independent Colleges and Universities. He is on the steering committee for the American College & University Presidents' Climate Commitment. Destler serves on community boards as well: Rochester General Health System, Greater Rochester Enterprise, Rochester Business Alliance, Golisano Family Foundation, High Tech Rochester and Torvec Inc. He earned a B.S. in physics from Stevens Institute of Technology and a physics Ph.D. from Cornell University.
David Fiedler
CEO, ESL Federal Credit Union
Under Fiedler's leadership, access to ESL has expanded significantly, resulting in membership of about 310,000 and an asset base of approximately $4.3 billion. Fiedler joined ESL in 1997 as senior vice president and retail operations manager. In 2000, he was appointed executive vice president and marketplace manager and was elected to the board of directors. He was appointed president and CEO in March 2003 and relinquished the president's title in May 2012 when ESL appointed Faheem Masood as president and chief operating officer. Prior to joining ESL, Fiedler worked for Eastman Kodak Co. in a variety of financial positions, including director of cash management, director of foreign exchange risk management and director of investor relations. A native of Minneapolis, he graduated from the University of Minnesota in 1969 with a bachelor's degree in economics. He serves on the boards of ESL Federal Credit Union and Frontier Telephone of Rochester Inc. and is board chairman of the United Way of Greater Rochester and treasurer of the Rochester Business Alliance.
Mark Gearan
President, Hobart and William Smith Colleges
A former director of the Peace Corps, Gearan has been president of Hobart and William Smith Colleges since 1999. He was deputy chief of staff and director of communications in the White House during the Clinton administration. Gearan is chairman of the Talloires Network Steering Committee and is an appointee of the Bipartisan Policy Center's Commission on Political Reform. A native of Massachusetts, Gearan earned his B.A. in government at Harvard University and his law degree at Georgetown University.
Marisa Geitner
President and CEO, Heritage Christian Services
Geitner has been with Heritage Christian Services for 20 years and became CEO in January. She began with the agency by working relief shifts as a direct support professional. After becoming a full-time employee, she developed a speech pathology department and then a new model for day programs that spread throughout the state; created a workforce development department that now supports 1,400 employees; and planned and launched the agency's Pieters Family Life Center. Geitner has served on boards for agencies including Seniors First, Home Care of Rochester, Holy Childhood, the Council of Reformed Charities and the New York Wine and Culinary Center. She also has served as an adjunct professor at Nazareth College of Rochester, teaching a graduate seminar in developmental disabilities. Geitner is a Nazareth alumna and earned her bachelor's degree in education and her master's degree in speech and language pathology there.
Warren Hern
President and CEO, Unity Health System
Hern was chief financial officer of Unity Health System before assuming the top post in 2010. He had worked in finance positions for Unity for approximately 30 years. Hern has served as national chairman of the Healthcare Financial Management Association. He is on the boards of the Rochester Business Alliance, the Health Care Association of New York State, Nazareth College and the Center for Governmental Research and is on JPMorgan Chase & Co.'s regional advisory board. He received a bachelor of arts degree in accounting from Southern New Hampshire University and an MBA in finance from Rochester Institute of Technology.
Victoria Hines
President and CEO, Visiting Nurse Service of Rochester and Monroe County Inc.
Hines became head of Visiting Nurse Service in 2001. She also is associate dean of community care at the University of Rochester School of Nursing and teaches in the master's program. At VNS, she directs the certified and licensed home health agencies and oversees the hospice, managed long-term care and Meals On Wheels programs. Hines earned her master's degree in health administration from the Medical College of Virginia/Virginia Commonwealth University. She serves on the state Public Health and Health Planning Council and on the boards of the Alzheimer's Association and St. John's Foundation.
Daniel Katz
President and CEO, Jewish Senior Life
Katz has been president and CEO of Jewish Senior Life since July 2004. Before he joined Jewish Senior Life, he was vice president for post-acute services at the Stamford Health System in Connecticut. Katz is board chairman of the Senior Health Alliance of Greater Rochester, chairman of the local chapter of the Alzheimer's Association, a member of the Sage Commission of the Finger Lakes Health Systems Agency and a member of the Rochester Innovation Health Collaborative. He has a bachelor's degree from Syracuse University and a degree in health services administration from Quinnipiac College.
John Martin
President, Roberts Wesleyan College
Martin came to Roberts as provost in 1996 after serving as president of Central College in Kansas. He became president in 2002. He holds doctoral degrees from Dallas Theological Seminary and the University of North Texas.
Elizabeth Mullin-DiProsa
President and CEO, St. Ann's of Greater Rochester Inc.
Mullin-DiProsa is a registered nurse and health care executive with more than 30 years of experience. Before becoming head of St. Ann's Community, a senior housing, transitional care and long-term care system, Mullin-DiProsa operated a Medicare-certified home health agency and hospice agency, a skilled nursing facility and a geriatric medical practice with Group Health Cooperative of Puget Sound in Seattle. Mullin-DiProsa is the past chairwoman and current secretary for the Senior Health Alliance of Greater Rochester. She is a clinical adjunct faculty member for the University of Rochester School of Nursing, a trustee for St. John Fisher College and a member of the JP Morgan Chase Advisory Board.
Dennis Richardson
President and CEO, Hillside Family of Agencies
Richardson joined Hillside, one of New York's largest family and children's services agencies, in 1994. Before that, he was executive director of the Children's Study Home in Springfield, Mass. He also worked at St. Joseph's Children's Services in Brooklyn and at the Catholic Guardian Society of Brooklyn and Queens. He was an adjunct faculty member at the University of Connecticut School of Social Work. Richardson is board chairman of the Alliance for Children and Families and a member of the boards of Families International Inc., the Business Council of New York State and the Greater Rochester Health Foundation. He is a graduate of Columbia University School of Social Work.
George Romell
President and CEO, YMCA of Greater Rochester
Romell has led the YMCA since 1998 and was vice president of operations and CEO for five years before then. He joined the YMCA of Greater Rochester as executive director of the Southeast Branch in 1989. Before joining the Rochester association, Romell was the associate executive director at the Rome Family YMCA. He began his career as assistant director of youth and family services at the Springfield (Mass.) Metropolitan YMCA. Romell is on the boards of the Council of Agency Executives and the Eugenio Maria de Hostos Charter School. He has a master's degree from Springfield College.
Charles Runyon
President and CEO, St. John's Senior Services Inc.
Runyon has led St. John's since 2001. For eight years before that, he was executive vice president, chief operating officer and administrator. Runyon is a board member and treasurer for the Alz-heimer's Association. He has served as chairman of the Rochester Association of Homes and Services to the Aging and the New York State Leading Age Association. Runyon has a bachelor's degree in business administration from St. Bonaventure University.
Mark Schoell
President and CEO, United Memorial Medical Center
Schoell, a Tonawanda native, worked for many years with the Catholic Health System and Mercy Health System of Western New York. He was vice president of finance and chief financial officer for Ellis Hospital in Schenectady until 2004, when he accepted his current post at United Memorial. He serves on the board of directors for the Lake Plains Community Care Network, Genesee County Chamber of Commerce, Western New York Healthcare Association, Healthcare Professional Insurance Co. and Mercy Flight Western New York. He is a fellow and past president of the Western New York chapter of the Healthcare Financial Management Association. Schoell, a certified public accountant, is a graduate of Canisius College with a B.S. degree in accounting. He has an M.S. in business administration from St. Bonaventure University.
Joel Seligman
President, University of Rochester
Seligman became president of the University of Rochester in 2005. Previously, he was the dean of the Washington University School of Law. One of the nation's leading experts on securities law, Seligman is one of three co-authors of the 11-volume "Securities Regulation," the leading treatise in the field, and author of "The Transformation of Wall Street: A History of the Securities and Exchange Commission and Modern Corporate Finance." He has authored or co-authored 20 books and more than 40 articles on legal issues related to securities and corporations. Seligman is co-chairman of the Finger Lakes Regional Economic Development Council and a member of the boards of the Financial Industry Regulatory Authority and Eastman Kodak Co. In Greater Rochester, he serves on the boards of the George Eastman House, Greater Rochester Enterprise and the Rochester Business Alliance. Seligman earned his bachelor's degree from UCLA and his law degree from Harvard University.
Sankar Sewnauth
President and CEO, CDS Monarch
Sewnauth has been with CDS Monarch since 1989. He became executive director in 1998 and was named to his current post in 1999. A native of Guyana, Sewnauth received his B.A. in psychology from Nazarene College in Olathe, Kan., and his M.A. in public administration from SUNY College at Brockport.
Barbara Wale
President and CEO, the Arc of Monroe County
Wale started her career at the Arc of Monroe County in 1978. She earned a bachelor's degree and a master's degree in speech pathology from SUNY College at Geneseo. She also has an MBA from the Bittner School of Business at St. John Fisher College.
Karen Zandi
President and CEO,
Mary Cariola Children's Center
Zandi joined Mary Cariola Children's Center in October 2012. Before that she was executive director of Hillside Children's Center, where she worked for 25 years. Zandi is a board member for the New York State Coalition of 853 Schools. She has a master's degree in social work from the University of Pennsylvania.

7/26/13: RBJ 75 Special Supplement (c) 2013 Rochester Business Journal. To obtain permission to reprint this article, call 585-546-8303 or email

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