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DAC Group, a digital advertising agency, looks to add 20 positions to its Rochester branch before the end of the year.
The company aims to hire 20 directional media consultants to help process advertising for clients, including traditional print and online Yellow Pages.
“We just won a lot of new business in the last 12 months,” said Mike Giamprini, vice president and general manager of the DAC Group Rochester office. “We’ve hired probably half a dozen (people) in the last maybe four to six weeks. We’re looking to hire from the Rochester market.
“We’ve had really great success with some of the community colleges in the last couple of months and some of the telephone companies and some of the infrastructure that already exists for print and Yellow Pages (are) Frontier and Berry Co. (and) they’re all here in Rochester.”
Thirty to 40 percent of the company’s business is from Upstate New York between Buffalo and Albany, with the rest compiled across the United States and Canada.
The target audience for the company includes automotive services, education, travel, consumer goods and professional service industries along with enterprise businesses in banking.
DAC Group has been in Rochester for 16 years; it has seven other offices in North America.
The company attributed its plans to increase its Rochester workforce by more than 50 percent to year-over-year business growth. While the print industry for advertising is shrinking, DAC Group is confident in its longevity.
“We’ve been in this market for a long time and we’re one of the last remaining print Yellow Pages agencies in the Upstate New York area, so we’re the place to go if that’s the business you want to be in,” Giamprini said.
“Our print business is certainly shrinking--that’s just the way the world is moving and our digital business is growing phenomenally. Our challenge is to make sure that our print business doesn’t shrink or that at least our digital business grows faster than our print business shrinks,” he added.
DAC Group also has offices in New York City, Cleveland, Calgary, Louisville, Montreal, Toronto and Vancouver.
“We believe that as long as there are leads left in those books for companies (then) they need agencies like us to manage that process for them,” Giamprini said. “We have a lot of faith in the Rochester market. We are investing in this market every day because we think Rochester is a great place to do business.”
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