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Mason Selkowitz Marketing LLC has changed its name to Mason Marketing LLC and is launching a new company, Mason Digital LLC.
The moves aim to leverage its reputation, digital strategy and expertise to its customers, officials said.
The addition will give the company a chance to focus on operations, invest in people, partnerships and technologies to grow in the 2014.
The Penfield-based advertising agency supports 30 clients across many industries including technology, healthcare and food and beverage services. It ranked ninth on the Rochester Business Journal’s most recent list of marketing communications companies. The company employs nearly 30 staffers.
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