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Pet products firm launches marketing campaign

By KERRY FELTNER - 6/24/2014 4:55:32 PM

Wolcott-based Marshall Pet Products Inc. has launched a marketing campaign to support the launch of Earth’s Balance Cat Urine Extractor, its new pet stain remover and pheromone lifter.

The biodegradable product is an enzyme-free, non-yellowing pet stain remover that eliminates the pheromones that encourage pets to continue marking in the same location, company officials said.

The company introduced a campaign featuring Cat P. Lee, a man on a mission ever since his father got rid of his childhood kitten because the animal repeatedly marked in the house.

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