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Women's Leadership Summit

September 21, 2016
Joseph A. Floreano Rochester Riverside Convention Center
11:30 a.m.: Registration & Exhibits
Noon - 1:30 p.m.: Lunch & Keynote
1:45 - 2:45 p.m.: Workshops & Panel Discussions Session 1
2:45 - 3:15 p.m.: Exhibits, Networking & Coffee Break
3:15 - 4:15 p.m.: Workshops & Panel Discussions Session 2
4:15 - 5:30 p.m.: Speed Mentoring, Exhibits, Cocktails, Hors d’Oeuvres & Conversations

The second annual summit will convene Rochester’s most influential leaders for career development, networking, and more. Both seasoned and emerging women leaders will come together for an afternoon of learning and conversation.

This event is sold out and online registration is now closed. Please contact Stephanie Sulfaro at if you would like to be added to the wait list.

Individual Summit Pass $85 • Six-Pass Corporate Package $480
Tickets are non-refundable, price is subject to increase.

Keynote & Workshop Presenter:

Amy Franko
Founder & President, Impact Instruction Group
Amy Franko drives results for organizations by elevating their most important asset—their people. Her firm, Impact Instruction Group, works with technology companies and professional services firms to design and deliver leadership development and strategic selling programs. Known for her dynamic and engaging style, Amy is a sought-after speaker, having delivered her powerful messages at meetings and events across the country. Visit Amy's website.

Keynote Topic: Becoming a Leader of Impact and Influence
Workshop Topic: Your Corner Office: Essential Leadership Skills to Accelerate Your Career

Becoming a Leader of Impact and Influence

Conversations about impact and legacy often come later in life. In this keynote, Amy Franko will help us look forward and use the power of strategic-level thinking and the mindset of a leader to consciously design our path of impact and influence.

This keynote is designed to help you:

  • Intentionally create your leadership identity
  • Think boldly and stand in your unique vision
  • Move beyond your comfort zone with resilience
  • Get beyond the to-do list everyone else is keeping
  • Seek answers to bigger questions
  • Invest your time differently, for a higher level of productivity and results


Session 1 (attendee picks one) 1:45 - 2:45 p.m.:

Ask Better Questions, Get Better Outcomes
Lisa Critchley, Former SVP, Human Resources, Home Properties Inc.
Just like Dorothy in the Wizard of Oz, YOU already have the power for more personal satisfaction, more professional effectiveness and more happiness, if you only knew what it was and how to use it.  Discover what successful leaders know - the power of questions to change your life.  In this workshop you will learn specific techniques to channel your thinking to achieve amazing results (and you won’t need a wizard or a witch!)  You will walk away from this interactive session with tools you can use right away to unlock your Q-Power.

Dealing with Difficult Team Members
Jennifer Butler, Trainer & VP Research & Assessment,
Dale Carnegie Training Rochester
Great leaders shape workplace culture, influencing behaviors towards positive and productive action rather than those that deteriorate relationships and decrease productivity.  Dealing with difficult people starts with identifying disruptive actions, understanding the dynamics and stages of group reactions, and addressing issues with candor and tact.

Hints from C-Suite Executives:
How to Demonstrate Your Executive Potential, Today

Dorothy Coleman, CFO, Excellus BlueCross BlueShield
Kimberly Jones, President, Butler/Till
Heidi Macpherson, President, The College at Brockport

Your Corner Office: Essential Leadership Skills to Accelerate Your Career
Amy Franko, Founder & President, Impact Instruction Group
What do women need to do to shift into high gear when it comes to their leadership presence? Learn to build your leadership profile and brand, create a lasting and mutually beneficial strategic network, and boost your career credibility.

Session 2 (attendee picks one) 3:15 - 4:15 p.m.:

Civic Involvement: How to Move from Volunteer to Board Member
Dawn DePerrior, Vice President, Information Technology Operations, Constellation Brands
Heather A. Goodbody, Private Wealth Advisor, Senior Vice President
The Goodbody Group, The Private Banking & Investment Group, Merrill Lynch
Laura Saxby Lynch, Director, Corporate Communications, Paychex, Inc.

Get More! Negotiation Skills for Women
Tina Smagala, Talent Management and 
Organizational Development Specialist
, Exelon
Women initiate negotiations four times less often than men, resulting in getting less of what they want including promotion opportunities, choice work assignments, higher pay, and even help around the house.  In this session, you’ll take away insights and tools to strengthen your negotiation skills so you can get more of what you want personally and professionally.  

Emotional Intelligence - How High Is Your EQ?
Donna Rawady, Executive Coach
Emotional Intelligence is the ability to be attuned to one's own feelings and emotions and the feelings and emotions of one's employees and/or associates. We're learning that in order to effectively lead, we need to understand and respond to the human side of business. The business case for being emotionally intelligent is clear. Without it, we run a higher risk of failure, regardless of our technical or intellectual prowess. Join us and learn more about Daniel Goleman's simple yet profound EQ model along with specific strategies that you can use immediately to increase your EQ.

What's in a First Digital Impression?
Best Practices to Define or Refine Your Online Presence

Kim Allen, Managing Partner, Public Relations, Dixon Schwabl
Abha Bowers, Client Relations Strategist, Dixon Schwabl
Jessica Savage, Managing Partner, Account Service, Dixon Schwabl
Michaela Stone, Media Supervisor, Dixon Schwabl
How you present yourself to colleagues, supervisors and even customers can have as much of an impact online as it does in person. With the wide variety of digital channels for personal and professional use, it’s often difficult to determine how to best ensure your online image is an accurate and positive one. This session will teach branding fundamentals that can be applied to your personal brand—and how they can translate online. You’ll learn about and actively evaluate your own digital brand and take away key lessons to immediately improve your online presence.

Presented by:


Diamond Sponsor:

Cocktail Sponsor:

Silver Sponsors:

The Bonadio Group
Dixon Schwabl
Doctorate Program in Executive Leadership at St. John Fisher College
Frontier Communications
Heritage Christian Services
Mirror Show Management
Nothnagle Realtors, a Howard Hanna Company

Gift Bag Sponsor:

Harris Beach PLLC

Coffee Break Sponsor:

BBB of Upstate New York

Exhibitor Sponsors:

BBB of Upstate New York
Canandaigua National Bank
CMIT Solutions
Dale Carnegie Training Rochester, NY
Doctorate Program in Executive Leadership at St. John Fisher College

Executive Women's Golf Association
Frontier Communications
G-FORCE Collaborations
Girl Scouts of Western New York
The Inns of Aurora
Inspire Improv & Coaching
Jambu & Co.
Nothnagle Realtors, a Howard Hanna Company
Roberts Wesleyan College
Vistage International
YourCare Health Plan, A Monroe Plan Company

See pictures from the 2016 summit here!
See pictures from the 2015 summit here!

Interested in Sponsoring an RBJ event? Call Jo Ann Geiger, director of advertising, today at 585-546-8303 or email

For more information regarding Rochester Business Journal events e-mail Stephanie Sulfaro, Events and Special Projects Manager, at

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