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RBJ presents Leadership Development by Dale Carnegie Training


Step Up to Leadership

Joseph A. Floreano Rochester Riverside Convention Center
July 19, 2016 • 8-10:30 a.m.
8:00 a.m. Registration and Networking
8:30-10:30 a.m. Seminar

Seating is limited.

$75 per person / $420 corporate six-pass

Step Up to Leadership

"If you tell me what to do, I will do it to protect my job. But if you inspire me to do it, I will do it to the best of my ability." 

Supervisors who understand this simple truth and know how to apply it are the ones who generate results in today's organizations. Great managers develop high-performance teams that get results because they know how to lead a team, not just manage it.

Who Should Attend
Business professionals in every function and organizational leaders. Any supervisor or manager who wants to increase productivity, lift morale, and improve quality. (New supervisors and managers will start off on the right foot, while veterans will learn to make the difficult but necessary transition from managing to exercising effective leadership.)

After this seminar, you will be able to:
• Determine your leadership style and its impact on your team  
• Flex your communication style 
• Build rapport and strengthen relationships 
• Delegate responsibility, authority and accountability 
• Bring out the leadership potential in others  
• Give difficult feedback without creating resentment 
• Disagree agreeably
• Resolve conflicts quickly before they affect the whole group

Ercell Charles
VP of Instruction, Dale Carnegie & Associates, Inc. 

Ercell Charles has instructed for Dale Carnegie of Georgia for over 15 years, and is currently the Vice President of Instruction. In this capacity, Ercell is responsible for directing a staff of 25 trainers and 200 volunteer Class Coaches to assist in delivering all of the Dale Carnegie products. He has trained and spoken to businesses, civic organizations, church groups, technical organizations and other Fortune 500 companies with extremely favorable results. A few of these organizations include AT&T, Coca Cola, BELLSOUTH, United Parcel Service (UPS), BMW, CDC, REEBOK, Home Depot and InTouch Ministries. Ercell is certified to instruct all of the Dale Carnegie Programs, and has been selected and certified as a Dale Carnegie & Associates Master Trainer, developing new instructional talent globally. This recognition is attained by less than 1% of all Dale Carnegie Trainers. He has additionally been regarded as a rapport builder, someone who is able to break down barriers and build bridges with messages and insights that transcend cultural and organizational differences. Prior to his involvement with Dale Carnegie, Ercell spent six years with Cap Gemini America as a Manager of Professional Staff, covering four Southeastern States. Before that, he worked for ten years with Worldspan as Head Project Lead for their CRM product worldwide.

Melisza Campos
VP Operations and Instruction, Carnegie Master, Dale Carnegie Rochester

Melisza Campos is a Carnegie Master and has ranked in the Top 10 Dale Carnegie trainers in the US. There are only 25 trainers that have reached the level of Carnegie Master. She has been honored to present multiple times at the Dale Carnegie global convention and share best practices the Rochester office has initiated. She is an international award winner in quality instruction and consulting. Her inclusive style enables trust and connections to be built quickly with a wide variety of motivation levels. Exceptional at coaching people to isolate their obstacles – get “unstuck” and make commitments to change. Campos has been in the performance improvement field for 12 years. She is the recipient of the 2008 Rochester's Up and Coming Businesswoman, the 2010 RBJ Forty Under 40 award and the 2011 Latinas Unidas Leadership Award.

Feedback From February's RBJ Presents: Dale Carnegie Leadership Training Seminar

Melisza was a terrific presenter.  She was able to motivate and instill an "eager want" for me to improve my own leadership style. I feel the tools she presented will be helpful when implemented. 

I have attended leadership seminars presented by others.  This was by far the best one that I have attended.

I thought the time was perfect - allowed for everyone to participate and get back to work at a reasonable hour.

I thought the interaction with the other participants was great.  It wasn't just sitting at a table and listening but doing. Great Job!!!

Melisza is awesome. So much energy and is always positive. She makes it fun and interactive and really makes the whole experience enjoyable.

She was wonderful and energetic. Gave us some good things to think about, and tools that could be impactful.

I look forward to checking out the additional Dale Carnegie offerings and hope that they will be a good fit for my employer to pay for, but I would pay for it myself also.

Testimonials: Rochester Thought and Business Leaders

“We are proud to partner with our local Dale Carnegie organization. Melisza has a strong ability to bring the best out in others.  She cares about the success of each individual and helps drive us toward our goal of continuous improvement.”
- Colleen Wegman, President, Wegmans Food Markets, Inc.

We use Dale Carnegie to help develop our emerging leaders at Dixon Schwabl. Our integrated agency is filled with all sorts of talented people with all sorts of different marketing expertise. Yet why each is a star in their field, few if any of us are natural born leaders and communicators. That’s where Dale Carnegie comes in. The training our people receive helps them become more confident in sharing their ideas and leading teams to exceed expectations. As we like to say around here, Dale Carnegie helps us ‘make it happen!’  
- Lauren Dixon, CEO, Dixon Schwabl 

Dale Carnegie has partnered with RIT over the past four years by offering leadership development workshops to students. The impact on the students has truly been transformational. By their own admission, students have enthusiastically endorsed Dale Carnegie training and credited their workshop offerings for increasing their confidence, their interpersonal communication skills, and their ability to present effectively in front of others.  Most importantly, our students view Dale Carnegie as their preparatory “icing on the cake” exposure, equipping them with the tools to be successful in the global marketplace. Dale Carnegie workshops are must haves for any professional or aspiring professional (student). Don’t delay, sign up today!
- Kevin McDonald, J.D., Ed.D., Vice President & Associate Provost, Diversity & Inclusion, RIT

If you are looking for one of the best returns on investment for yourself or your key staff, look no further than Dale Carnegie Rochester.  The courses are relevant, easily absorbed and immediately able to put into practice.  My staff and organization have benefited greatly, which allows us to better serve the community. The results and improved executive presence in those who have experienced Dale Carnegie Rochester speaks for itself.
-Marc Natale, Executive Director, Rochester & Buffalo Niagara Region, American Heart Association  

Throughout my career I have constantly relied upon principles of public speaking that I learned in a Dale Carnegie course I took some years ago.
-James Norman, Pres./CEO, Action for a Better Community, Inc.

Dale Carnegie has played a very important part of my personal business and life success as well as our Company’s success here at O’Connell Electric. I participated in the course some 25 years ago on the advice of one of our officers and mentor. I can’t thank her enough. This past year we utilized the Dale Carnegie team with a customized program for over 100 of our employees from 4 our offices and we could not have been more pleased. The results have exceeded our expectations and the dividends far exceeded the cost in time and money.
- Victor Salerno, CEO, O’Connell Electric Company, Inc.

Dale Carnegie has been a great partner of Five Star Bank.  I have seen an immediate return on our investment.  I have recently had two team mates attend their Effective Communications Class.  In eight short weeks, both improved their confidence and customer service skills.
- Daniel Strom, Vice President - Retail Regional Director, Five Star Bank

About Dale Carnegie Training: Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. We focus on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady, and profitable results.

Questions? Contact Stephanie Sulfaro, events and special projects manager, at

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