This Week
  • Siblings Bradley Calkins and Katherine Lindahl are co-CEOs of Rochester Midland.

  • Kelby Russell wants you to know: Local wines are among the world's finest.

  • The number of temporary help employees locally has grown since the recession.

  • Employee cross-training has become essential for organizations to run smoothly.

  • P3 Systems Inc. sells and services new and refurbished networking equipment.

  • Challenges mount for area companies that do business in Russia.

Production Services

The Rochester Business Journal’s award-winning creative team offers a wide variety of graphic and production services. From four-color display ads to classified line ads, our Art Department can create a look that gets results.

PRODUCTION INFORMATION
The Rochester Business Journal prints direct to plate. Camera-ready film materials are not accepted. We accept materials via CD, DVD, zip disk or e-mail. A publication-quality proof is required for 4-color ads. Materials are due five days prior to the issue date for the main section of the paper and two weeks prior for special publications. The e-mail address for submitting ad materials is production@rbj.net.

Print Specifications

Digitally Prepared Ads
File Formats:
Files submitted must be provided in one of the following: Adobe InDesign, Adobe Illustrator (EPS format with fonts converted to outlines), Adobe PDF* and Adobe Photoshop files (EPS or TIFF files). We do not accept any ads created in any Microsoft programs, as they do not produce usable graphic files.
Fonts: Must be 100 percent embedded with no subsets, when providing an ad in PDF format. Any native file being submitted must have all fonts (both pieces, printer and screen) included with the job.
Images: TIFF or EPS formats preferred. Grayscale and CMYK files should have a resolution of 300 dpi. Line art or bitmapped images should be at 1200 dpi. Images in RGB, Lab or Indexed Color are not acceptable.

All 4-color artwork must be saved in CMYK format, with all spot colors converted to CMYK. Conversely, all spot color ads must not contain any CMYK elements. Spot color and 4-color PDFs must be color composite documents (not multi-page, separated PDF files)
* Preferred format

Additional Production Information
• Small type and hairlines: Fine type and thin lines should be used sparingly and limited to black.
• Black type: For clarity and readability, we recommend using type sized at 8 point or larger. Typefaces with thin serifs should be avoided. Four-color black type should not be used.
• Color type: Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended.  
• Reverse type: Serif fonts are not recommended for reverse type. Type reversed out of a single-ink area should be no less than 10 point. Type reversed out of two or more overprinting colors should be no less than 14 point.

Online Advertising Specifications

RBJdaily.com Specifications

Accepted Banner Formats:
• Static GIF • Animated GIF • JPEG • Flash (see instructions below)
All GIFs and JPEGs must be RGB or index color and cannot exceed 25K in size.

Adobe Flash: (Actionscript 2.0 only)
Please include the following:
• Compressed Flash file (*.swf) • A backup GIF or JPEG image file

Compiling your *.fla file into a *.swf file:

1. Create the Flash ad in the form of a button.
    • In the button object Action (TOP LAYER):
    • Use clickTag command as part of the getURL and check the URL Expression box. The clickTag variable means that you do not need to hard code a click through URL or click command into the .swf file. The clickTag variable is given a value in the Rich Media code in DART, which is passed into the clickTag variable in the .swf file once the ad is clicked on.
    • Set the target Window as _blank. Do not check the Window Expression box.
    • Set the Variables as “Don’t Send.”

2. Use a single click-through URL for your campaign. Button Object Action get URL example:

on (release) {
getURL (_level0.clickTag, “_blank”);
}

3. All files should begin with the same file name and may not exceed 12 characters excluding the extension name. (for example, abc468x60.fla, abc.468x60.swf, and abc468x60.gif)

Note: When submitting a Macromedia Flash banner(s), you must supply a compiled .swf file and a standard GIF or JPEG image file used as backup for non-Rich Media enabled browsers.

Please Include the URL for each ad campaign.

Submission Information
One-pixel border: We highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.

E-Newsletter Specifications

Accepted Banner Formats:
• Static GIF • Animated GIF • JPEG
All GIFs and JPEGs must be RGB or index color and cannot exceed 25K in size.

Note: For e-Newsletters we cannot serve any rich media redirect tags or Flash files. Also, while we accept animated .gif files for newsletters users of Outlook ‘07 will not be able to view them correctly. We recommend using static images for newsletters.

Please Include the URL for each ad campaign.

Submission Information
One-pixel border: We highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.

E-mail Rental Specifications

Camera-ready:

• All images must be JPG or GIF and 72 dpi.
• When constructing your e-mail, you should avoid using HTML editors (Microsoft Word, Dreamweaver and others) because they often insert proprietary code, which not all mail clients will be able to read. For best results use a plain-text editor like Notepad or EditPlus.
• Flash, Rich Media, Image Maps and Javsacript are not available in e-mail products.
• HTML file images must be hosted by you (the client) or by a third party and must be reflected in the HTML code you submit to us, or you may choose to have RBJ host your images for a fee.
• We cannot accept an HTML message that is already contained in the body of an e-mail message.
• A blast that is entirely a linked image it NOT recommended, as today’s e-mail platforms block images. An HTML e-mail should be a combination of text and images with a call to action within the text component.
• All e-mail HTML must be table-based layouts, using inline CSS only to control typography and color.
• There is a maximum width of 700 pixels.
• Full image paths in the code must be used (http://www.domain.com/images/graphic1.jpg).
• If the HTML script comes to us as a Word document, a PDF file or an Excel file, we consider the e-mail in need of full design services and a $295 charge will be applied.
• If the file supplied is unmanageable and requires work, a $40/hour programming fee will be assessed.

Workups:

• URL(s) of or direct graphic image(s) to be included in your e-mail blast, including company logo, products and other related images.
• A clear concept to include marketing slogans and the mission of your campaign, to more rapidly assist us in preparing your e-mail blast.
• Images should be a minimum of 72 dpi, but higher resolution or original .EPS or Photoshop/Illustrator files are preferred.
• You must give clear direction as to what graphics and text should be linked and which URL each should be directed to.

Production and Technical Support

For help preparing digital files, please call the Rochester Business Journal Production Department at (585) 546-8303, Ext. 160, 8:30 a.m. to 5 p.m. Monday through Friday.

Artwork/Downloads

Ad sizes/page diagrams (Acrobat reader required)
Distiller settings (for use when creating PDFs with Acrobat Distiller)


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